So – lately I’ve seen a lot of noise about taking the Ice Bucket challenge. It’s interesting – I’m not 100% sure of the end cause, or if it’s a local or global charity – but it’s got a lot of activity, particularly in social media!
The whole charity awareness and giving space is becoming quite different and novel - I’m hearing about the ‘crotch grab for testicular cancer’ and even a tweeting bra for breast cancer awareness – it’s all quite catchy and clever, but I’m curious as to whether it really works – or at least whether it works the way that the ‘inventors’ hope it will…
- What is going on with the Ice Bucket Challenge? Would you do it? Have you done it? Does the end-cause matter? How have these types of initiatives been beneficial to charities? How does it change people’s willingness to donate, if at all?
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